Newspaper article The Journal (Newcastle, England)

Teaching Package Encourages Young to Be Entrepreneurs; in Association with RBS

Newspaper article The Journal (Newcastle, England)

Teaching Package Encourages Young to Be Entrepreneurs; in Association with RBS

Article excerpt

THOUSANDS of students are being taught to be the entrepreneurs of the future using lessons which feature videos of a domineering headmaster and the theory of risk-taking in conker games.

Newcastle-based company Amazing Learning has developed the Enterprise Kebab learning system which is aimed at encouraging a risk-taking culture among youngsters.

It has already been used on 20,000 students in the region and because of its popularity is poised to be seen by thousands more and help reverse the North-East's poor record on business start-ups.

Amazing Learning managing director Jane Bell said: "We've been building materials to encourage entrepreneurship for some years now, but we made superhuman efforts to ensure Enterprise Kebab is the best thing we've ever done. We're absolutely delighted at the reaction from young people, as well as their teachers and parents. In 2005 around 5,000 secondary schoolchildren used the programme and by the end of this year around 20,000 North-East youngsters will have used it. …

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