Newspaper article The Journal (Newcastle, England)

Pre-Christmas Boost as Sales of Lamb Rise; Farming

Newspaper article The Journal (Newcastle, England)

Pre-Christmas Boost as Sales of Lamb Rise; Farming

Article excerpt

SALES of lamb are on the increase, a meat marketing board has said, giving a pre-Christmas boost to livestock farmers.

For the four weeks ending December 2, total retail lamb sales in Great Britain were up by 14.3% compared with the same period a year ago, according to the figures released by the English Beef and Lamb Executive (EBLEX). The really big gains were made in the frying/grilling category, with lamb steak sales rising by 44.1% and shoulder roasting joints which were up by 29.7%.

Over the period 9,000 tonnes of lamb were sold with a value of more than pounds 50m.

EBLEX chief executive Richard Ali said: "At the industry's request EBLEX has concentrated its lamb marketing on increasing consumption in the face of all the problems caused by foot-and-mouth disease.

"These latest figures for lamb consumption clearly show the industry's hard work is having a positive effect.

"Autumn is the peak season for lamb marketing but a huge backlog of animals had built up on farm because of restrictions imposed due to FMD. …

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