Newspaper article The Evening Standard (London, England)

Ken Goes Ape as Race for Mayor Hots Up; (1) Middle Ground: Lib-Dem Brian Paddick Finds Himself Caught between Ken Livingstone and Boris Johnson during the Television Mayoral Debate, Which Was Characterised by Soundbites, Laughter and Witty Ripostes (2) Gorilla Warfare: The Cadbury's Ad Inspiring Ken

Newspaper article The Evening Standard (London, England)

Ken Goes Ape as Race for Mayor Hots Up; (1) Middle Ground: Lib-Dem Brian Paddick Finds Himself Caught between Ken Livingstone and Boris Johnson during the Television Mayoral Debate, Which Was Characterised by Soundbites, Laughter and Witty Ripostes (2) Gorilla Warfare: The Cadbury's Ad Inspiring Ken

Article excerpt

Byline: PIPPA CRERAR

KEN LIVINGSTONE has signed up the advertising agency behind theCadbury's Dairy Milk gorilla adverts to help him fight Boris Johnson in theMayoral election.

The Mayor's aides have already drawn up a [pounds sterling]400,000 campaign communications planwhich will be launched within weeks. At its heart will be a series of newspaperadverts, billboard posters and YouTube clips featuring Mr Livingstone thoughtup by award-winning firm Fallon.

Its recent innovative Dairy Milk advert, which featured images of a gorillaplaying drums to Phil Collins hit In The Air Tonight, captured the publicimagination.

The development emerged as Mr Livingstone and Tory candidate Mr Johnson clashedangrily in the campaign's first televised debate, which is screened tonight onITV.

Mr Johnson tore into the Mayor after he blamed violent movies and a breakdownof society under Margaret Thatcher for the problems of gang crime in London.

Mr Johnson said it was "tragic" that the Mayor was blaming the problems of 20or 30 years ago. He has challenged

Mr Livingstone to "get a grip" of the situation and accused the Mayor ofwasting taxpayers' money supporting groups which had so far failed to curb theviolence.

Mr Livingstone had told the debate between the three mayoral candidates: "Nomayor, no commissioner of police, can stop young people killing each other ifthey haven't been given a moral code.

"This generation's parents grew up in the Eighties. I was brought up to respectothers, to respect the city I lived in, and we've got to get back to thosevalues." Liberal Democrat contender Brian Paddick, a former Met policecommander, also attacked the Mayor on crime, questioning his pledge at the lastelection to cut it by half in London. He claimed during the debate, chaired byBlue Peter presenter Konnie Huq, that extra police31,000 officers compared with 25,000 when the Mayor came ference" to real crimelevels in London.

But Mr Livingstone claimed the murder rate had been cut by more than a quarterin the last four years. Two teenagers have been killed this year, while lastyear 27 died in London as a result of gang violence. …

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