Newspaper article The Journal (Newcastle, England)

Coup Welcomed by Its Victim; in Association with RBS

Newspaper article The Journal (Newcastle, England)

Coup Welcomed by Its Victim; in Association with RBS

Article excerpt

Byline: By Iain Laing

MANAGERS at a well known Tyneside biscuit company will be sacked after its takeover by a larger rival.

Burton's Foods said it would remove the chairman and the chief executive of Northumbrian Fine Foods, of Gateshead, and review its management structure after buying the 72-year-old firm.

But the rest of the 200 staff at the Team Valley business will get some comfort as NFF's new owner said it did not plan any immediate changes to the workforce.

A Burton's spokeswoman said: "The chairman and CEO will depart from NFF as part of the acquisition. Whilst Burton's does not envisage any significant short term changes, an immediate review of the management structure will be undertaken to assess how best to integrate NFF with the wider Burton's operation. This may lead to some restructuring at management levels."

Burton's, which is owned by private equity company Duke Street Capital and most famous for making Wagon Wheels biscuits, said it intended to capitalise on NFF's production of biscuits.

It said it was not only impressed by what it terms "indulgence" biscuits, but those made under licence and aimed at customers interested in a healthier product, under brands such as Traidcraft Geobars, Ainsley Harriott and You Are What You Eat.

A spokesman said: "The Burton's strategic plan is to invest in healthier and premium indulgence ranges. Our recent manufacturing review identified the need to develop capability in this area. Northumbrian Fine Foods cereal bar products and capabilities represent a perfect strategic fit for Burton's.

"Northumbrian Fine Foods enjoys licences with excellent companies such as Traidcraft and we hope that the licensing partners will see real benefits in the Burton's partnership. These are complementary to Burton's existing licensing partnerships. …

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