Newspaper article The Evening Standard (London, England)

Brown Backs New A-Levels in Big Mac Management

Newspaper article The Evening Standard (London, England)

Brown Backs New A-Levels in Big Mac Management

Article excerpt

Byline: JOE MURPHY

GORDON BROWN today denied claims that new "A-levels" running inMcDonald's burger bars would devalue qualifications.

The Prime Minister hit back at critics of his latest welfare to work drivewhich will involve companies, including the fast food chain, giving out theirown exam certificates up to degree level.

"If McDonald's do it it's not that the standard is going to fall," he insisted.

"In fact, it's going to be a tough course.

But once you have got a qualification in management you can probably goanywhere." The idea is at the heart of a Downing Street drive to revivetraditional apprenticeships and bring in new forms PM backs Johnson of qualification.

Network Rail and airline Flybe are among other firms offering managementtraining which will lead to a qualification. In some cases the certificateswill be recognised as equivalent to a degree.

"We have got to win the skills race of the future," Mr Brown told GMTV.Successful candidates may get a lump sum payment at the end "as an incentive",he added. …

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