Newspaper article The Journal (Newcastle, England)

Red Letter Day as Village PO Goes Local; Storekeepers Brian and Brenda Sign Up to Our Food Drive

Newspaper article The Journal (Newcastle, England)

Red Letter Day as Village PO Goes Local; Storekeepers Brian and Brenda Sign Up to Our Food Drive

Article excerpt

Byline: By Jane Hall

THE Journal Taste North East England Campaign has been given top billing by rural shopkeepers Brian and Brenda Sanderson.

The pair, both 51, run Swarland post office and village store in Northumberland.

They have been so inspired by The Journal's efforts to encourage more shops to stock produce from our region, more restaurants and hotels to use and champion local food and more people to buy North-East goods, that they have turned their business over to the ongoing campaign.

Out have gone the posters and small ads to be replaced by a display of the Northumberland produce the store sells, with The Journal Taste North East England Campaign buy local, use local, eat local food map printed in-paper last Thursday showing the wealth of quality goods made, grown and raised on our doorstep, at its heart.

Mr Sanderson said: "When we saw the campaign, it seemed the obvious thing to promote. We are absolutely backing the campaign, we are 100% behind it."

The Sandersons, who took over Swarland PO and village store 18 months ago, sell fruit and vegetables from Tritlington at Morpeth, Heatherslaw Bakery cakes, biscuits and flour from Cornhill-on-Tweed, Northumbrian Pedigree milk and cream from Slaley, eggs from Christon Bank near Alnwick, meat from Moorhouse Farm at Stannington, bread from Greenwell Bakery in Rothbury, Craster kippers, Doddington ice cream from Wooler and organic lamb produced on a farm near Swarland.

Brian and Brenda are both originally from Sunderland but had lived in Buckinghamshire for 30 years before moving back to the North-East. Brian worked in human resources while Brenda was a teacher. Wanting a lifestyle change, they fell in love with Swarland and its post office and village store.

Although the shop already sold some local produce, the Sandersons have greatly expanded the range.

"Our aim is to increase the proportion of locally sourced products along with organic," Mr Sanderson explained.

Brenda and Brian are also supporting The Journal Taste North East England Campaign charter calling on consumers, producers and businesses across the North-East to show support for the production, retail and enjoyment of the wealth of regional food and drink on offer. …

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