Newspaper article The Journal (Newcastle, England)

Perfectly Composed, King of the Catwalk; Vicky Pepys Gets an Insight into an Invisible Craftsman

Newspaper article The Journal (Newcastle, England)

Perfectly Composed, King of the Catwalk; Vicky Pepys Gets an Insight into an Invisible Craftsman

Article excerpt

Byline: Vicky Pepys

HOLLYWOOD couldn't survive without writers. Fashion would not survive without photographers.

Both come pretty low in terms of kudos and respect and it's the respect thing that's sadly lacking explains Daily Telegraph fashion editor Hilary Alexander in this Friday evening's BBC1 Inside Out programme which profiles an unsung hero - Geordie-born international catwalk photographer Chris Moore.

The tables are turned; or rather the lens is focused on Moore by presenter Chris Jackson in the first of this new Inside Out series.

Jackson visited Moore at his recent retrospective at the London College of Fashion, saw him in action at the Spring Summer 08 Warehouse fashion show depicted here (their Tribal offering for Spring) and caught him in quieter moments during one of his frequent visits north to home in the Allen Valley, his eventual (when he finds the time) retirement destination.

Moore is acutely aware of his responsibility when on duty and has honed his craft in a fascinating career spanning over 50 years which takes him regularly to London, Paris, Milan, and New York.

In between, he's available for home turf assignments, hence the recent Warehouse booking. His digital shots went straight to laptop after the show. The press team devoured every shot and will make full marketing use of each frame.

"The pictures taken at the show are used for numerous purposes," says Lorraine Pringle, Warehouse's PR and marketing director.

"As a press tool they form a 'look book' which is sent to fashion journalists to request individual items for their own fashion shoots. The catwalk shots also work well in magazines and newspapers sitting alongside features to best represent the season's trends.

"The images are also widely used in marketing; on our website, in stores and for promotions showing customers what they can buy and how they can style items together," she says.

Moore isn't the only photographer on site: others capture the evening from the arrival of journalists in branded mini hummers to the after-show party with celebrities (spot the soap stars) for the gossip and party pages, but Chris is the only true catwalk specialist. …

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