Newspaper article The Evening Standard (London, England)

Bank on Snoop's Business Savvy; Director Material: Snoop Dogg Is an Expert Trend-Spotter

Newspaper article The Evening Standard (London, England)

Bank on Snoop's Business Savvy; Director Material: Snoop Dogg Is an Expert Trend-Spotter

Article excerpt

Byline: SIMON ENGLISH

ROYAL Bank of Scotland desperately needs to beef up its board and I havejust the man.

In theory Snoop Dogg is a rabblerousing, drug-dealing pimp who wants yourchildren to break the law, but this has always been a brilliant disguise forwhat he really is: an excellent entrepreneur who has made millions from sellingthe idea of himself.

Snoop is in the news again after seeing a ban on entering the UK lifted.

A judge has ruled that the rapper had in fact behaved impeccably during a brawlat an airport lounge in 2006, which is of course what you would expect fromsuch a thoughtful business leader.

Snoop took the usual opportunity to make remarks designed to scare parentspromoting the book, the film and the CD of the outrageous character he hascreated in the process.

Snoopy (real name: Cordozar Calvin Broadus) was playing piano in public at agefive. Later he married his childhood sweetheart, with whom he has two children. …

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