Newspaper article The Journal (Newcastle, England)

Alfa Admits It's Wrong - and Gets It Very Right

Newspaper article The Journal (Newcastle, England)

Alfa Admits It's Wrong - and Gets It Very Right

Article excerpt

Byline: Bill Caven

WHEN it comes to grooming and looking good the Italians are in a league of their own.

Whether they are presented with a mirror at birth who knows?

Nobody pays as much attention to looking and feeling the part as our European cousins.

It is not just in their appearance but actually goes much deeper to their clothes and overall way of life.

Even Italian-built cars are afforded that special treatment to make them stand out from the crowd.

But sometimes even they have to rely on a little outside help from their friends to get it spot on.

This has certainly proved the case with Alfa Romeo which has hooked up with world-leading motorsport specialists Prodrive to create the ultimate car.

Rather courageously Alfa bosses admitted that they had gone soft and made a mistake with its sexy sports coupe, the Brera.

It lacked a certain conviction when it came to precision handling and being totally driver-focused.

While nobody could ever fault its stunning lines the Brera was more bling than the real thing.

There was no cutting edge that the legendary Italian motoring marque has fashioned down the years. Sure, it made all the right noises, offered up a competent drive and ride but there was something sadly missing to take it to a different plateau.

In fairness, Alfa could have easily walked away and sought new projects in which to concentrate its efforts and skills. But there is an enormous sense of pride within the ranks of the automaker that drove them to finish the job in hand.

It not only wanted to create a true driver's car but one developed specifically for Britain's pot-holed roads.

The result is a striking new, limited edition Alfa Brera S of which only 500 stunning examples will be offered for sale in the UK.

Over the past 12 months Prodrive has carried out exhaustive development on the sports coupe's suspension and chassis to get it just right.

They were determined to create a car that offered outstanding driver feedback as well as agile handling - no tall order then! …

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