Newspaper article The Journal (Newcastle, England)

Workplace Diversity Is Beneficial; in Association with RBS

Newspaper article The Journal (Newcastle, England)

Workplace Diversity Is Beneficial; in Association with RBS

Article excerpt

Byline: LIZ SMITH

TODAY we will be launching a joint report with the TUC highlighting the real business benefits that firms reap from taking steps to improve diversity in the workplace.

The report shows that companies who look beyond the "usual suspects" for staff and employ people on the basis of their abilities and potential, regardless of their sex, race, age, disability, sexual orientation or religion, can benefit in many ways, including higher morale and productivity, improved retention rates and lower recruitment costs; a better understanding of customers' needs and greater insight to reach untapped markets; and help with addressing skills shortages.

The report, Talent not Tokenism, shows that promoting diversity need not be expensive, complex or a legal minefield for business. And it identifies some key ingredients for bringing about change, including leadership from senior management and employee involvement, especially through unions and other workforce representatives.

It also makes clear that diversity can be improved through positive action - such as removing bias against older workers, developing strong links with local communities and offering flexible shift patterns to help working parents - not positive discrimination.

The report contains a dozen case studies. …

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