Setting Sites on Success; My Working Week with a Slowdown in the Market, Debbie Dunthorne Is Finding New Challenges in Her Role as Sales Director for One of the Region's Biggest New-Build Companies. but the Job Always Has Its Challenges

Article excerpt

I HAVE worked for Miller Homes North East for eight years now, and in my role as sales director I'm responsible for managing a team of two area sales managers and 16 sales negotiators.

Based in our regional headquarters at Royal Quays at North Shields, I also make the strategic marketing decisions for the North East region.


MY working day normally starts around 8am. Every Monday morning I sit down in the office with the other directors for the sales build meeting.

These meetings provide a forum to discuss the sales taken from the previous week, agree on legal completion dates for those plots and address customer care and technical issues. I relay this information back to my sales team, who make the necessary changes to the build schedule, and our clients are updated accordingly.

The rest of the morning is spent catching up on emails and responding to phone messages.

I head out to our Cobblers Hall development in Newton Aycliffe in early afternoon to meet our options centre staff to discuss which of our extra options are proving most popular.

This meeting is a great time to decide on any additions or amendments we may need to make to the range, as buyers' tastes are constantly changing and evolving.

It's then on to a part-exchange meeting to discuss properties we own, as well as legal completion dates for properties currently under offer. Marketing strategies for these properties are also discussed.


TUESDAY mornings always start with a land strategy meeting in the office, where the land evaluation team present new land acquisition opportunities, research on current housing in the area and propose new prime opportunities.

One area that we're heavily investing in is Blyth, as the demand for family housing here is huge and the area is becoming increasingly sought-after by younger buyers priced out of city centre locations.

In addition to our Sandringham Meadows development in the town, we've also invested in additional pieces of land which will be developed with stunning two-bedroom apartments and be launched later this summer.

After this, it's back to my desk to catch up on local news on the Journal Live website before a customer care meeting. This is a quarterly presentation giving feedback on our client satisfaction surveys, completed once clients have legally completed. This week we receive fantastic feedback, with 86% of our customers saying they would recommend Miller Homes to their best friend! …


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