Newspaper article Evening Gazette (Middlesbrough, England)

A SOUND MOVE FOR WORKERS; Coaching Success at NEMS A BRILLIANT CAREER IN TEES VALLEY

Newspaper article Evening Gazette (Middlesbrough, England)

A SOUND MOVE FOR WORKERS; Coaching Success at NEMS A BRILLIANT CAREER IN TEES VALLEY

Article excerpt

EMPLOYING a voice coach helped Billingham market research company NEMS talk its way to the finals of regional learning and skills awards.

The firm was in the running for the Top Small Employer of the Year in the 2008 Learning and Skills Council (LSC) North East's Celebration of Learning and Skills (CoLaS) Awards.

Bosses Richard Lindsay and Geoff Siggens drafted in the drama teacher to improve the effectiveness of its team of telephone-based market researchers - and cited the innovative idea in its CoLaS award entry form.

"We don't know of anyone else taking this approach to helping staff improve and maintain their voice," said Richard. "The coaching sessions were very engaging and we're very positive that they will have helped our interviewers be more confident and engaging when speaking over the phone which, ultimately, will improve even further our service to clients."

The CoLaS Awards, presented at the Sage Gateshead recently, were designed to highlight the often-unrecognised achievements of employers who strive to improve the skills of others or individuals who work hard for their own personal development.

As well as bringing in the voice coach, NEMS has had Investors in People accreditation since January 2005, backed three members of the management team to undertake foundation degrees in leadership and management and organised European Computer Driving Licence National Vocational Qualification training for employees.

It has also designed and implemented internal training programmes to develop professional research skills.

Richard's fellow director, Geoff Siggens said NEMS had grown significantly over the last seven years and would continue to do so as it strengthens its position in key markets and develops products to expand into other areas of research.

"A significant contribution to the success of the company has been its commitment to train and develop staff," he added. "This can often be challenging for small businesses but we are an excellent example of where it has worked and we are very proud of our achievements and our people."

NEMS was established in 1981 and employs more than 40 staff at its premises at Belasis Hall Technology Park, plus over 1,000 field research agents around the UK, from Orkney to Plymouth, upon whom it can call when required. …

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