Newspaper article Evening Gazette (Middlesbrough, England)

Motoring World: Audi Offers Another Winner

Newspaper article Evening Gazette (Middlesbrough, England)

Motoring World: Audi Offers Another Winner

Article excerpt

Byline: BILL CAVEN

IF THE stories are to be believed that the motoring industry is in meltdown then somebody better have a quiet word with Audi.

Recession, credit crunch and economic downturn are clearly not words being banded about in the German giant's boardroom.

Life has never been so good for the premium luxury brand as it remains on track to sell more than a million cars globally this year alone.

And more than a tenth of these will be found on British roads as Audi expects to post another record-busting year.

Just when you thought that it couldn't get any rosier for the leading motor manufacturer well, it does with the arrival of its best model to date - the Q5.

The smaller brother of its hugely popular Q7 will arrive on our shores towards the end of the year although dealers will be taking orders in early September.

And having driven the Q5 I can comfortably predict that it is going to be a massive seller and will almost certainly double that target figure.

Just like when the TT coupe first appeared on the scene and there was a queue a mile long of buyers the newcomer will undoubtedly become the must-have motoring fashion accessory.

Indeed if Audi hasn't received orders for more than half its allocation before the first cars appear in the dealerships I'll be very surprised.

Despite repeated attempts and interference from the government and the green brigade there has been no let-up in the SUV sector.

Motorists are thankfully showing scant regard and clearly won't be bullied into making a change to their buying process. If they want an SUV and all the safety and versatility features they offer then they won't be swayed.

Buoyed by the reaction and success of the seven-seater Q7 the brand recognized the need for a smaller version.

Visually the Q5 shares much of its good looks from its big brother which, let's face it, is no bad thing.

Being one step ahead of the opposition Audi designers insist that they have gone for a subtle and understated look which will broadly appeal to "those in the know".

Virtually every car produced will be to the customers' requirements, a sort of bespoke ordering service if you like. …

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