Newspaper article The Florida Times Union

Sports Talk, Rock and Roll Oldies Come to Local FM Radio Dial; Listeners Can Hear 50s, 60s and 70s Music That's Been Missing for Years

Newspaper article The Florida Times Union

Sports Talk, Rock and Roll Oldies Come to Local FM Radio Dial; Listeners Can Hear 50s, 60s and 70s Music That's Been Missing for Years

Article excerpt

Byline: MARK BASCH

Sports radio is coming to the FM dial in Jacksonville. And oldies music is returning to the local market.

Sports station WJXL (1010 AM), known as 1010 XL, announced this week that it will begin simulcasting its programming on WJSJ (105.3 FM), beginning on Monday. At the same time, St. Augustine station WSJF (105.5 FM) will switch its format to oldies, featuring rock and roll music from the late 1950s to early 1970s.

The changes come just three months after WJSJ and WSJF switched their formats from smooth jazz to rhythmic adult contemporary music. Both of those stations, which had been simulcasting the same programming, are owned by Tama Broadcasting Inc. of Tampa. But Seven Bridges Radio, which owns WJXL, reached a time brokerage agreement to operate the two FM stations. Seven Bridges is a local company that bought WJXL for $3.8 million in February 2007 and turned it into sports radio station 1010 XL.

WJXL program director Jason Dixon said Thursday that the station hopes to reach new listeners by putting its programming on the FM station.

"There's a huge chunk of the audience that never turns on the AM band," he said.

WJSJ will be re-branded as 1010 XL-FM. For most of the day, it will simulcast the programming of 1010 XL-AM. But there are some exceptions. Most notably, the stations will air competing sports talk shows from 10 a.m. to 1 p.m. weekdays.

The AM station's show will be hosted by former Jaguars linebacker Tom McManus, and the FM station's show will be hosted by Terry Norvelle and Arley Johnson. …

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