Newspaper article Evening Chronicle (Newcastle, England)

I'M Lovin' It; Fast Food Chain McDonald's Is Creating 650 Jobs in the Region and Reinventing Its Image. LORNA GANGEL Spent a Day at a Tyneside Branch to Find out What It's like in the Pressure Kitchen

Newspaper article Evening Chronicle (Newcastle, England)

I'M Lovin' It; Fast Food Chain McDonald's Is Creating 650 Jobs in the Region and Reinventing Its Image. LORNA GANGEL Spent a Day at a Tyneside Branch to Find out What It's like in the Pressure Kitchen

Article excerpt

Byline: LORNA GANGEL

IT'S lunchtime in McDonald's and the restaurant is heaving.

Hungry youngsters are wailing for happy meals and tugging at their parents' sleeves, while workmen are popping in on their lunchbreak and busy shoppers are stopping off for a quick bite to eat.

The queues just keep getting bigger and everyone wants their food super fast.

Dressed in a uniform of black trousers, beige polo shirt, black apron, hair net and baseball cap, I am standing behind the counter of the flagship McDonald's restaurant in Silverlink, North Tyneside, trying to serve the masses with a smile.

Handing out fries, burgers and fizzy pop to hungry families may not be everyone's dream job, but the fastfood chain is currently in the throes of reinventing itself in a bid to fill 650 new jobs that are being created here in the North East.

The dictionary definition of a 'McJob' is an un-stimulating, lowpaid role with few prospects, but the restaurant giant is trying to shake off this negative image and prove that the opposite is true.

And that is why I find myself grilling fries and serving burgers watched by a sea of hungry faces.

Bill Liddy owns six franchises in the North East, including Silverlink, which has just undergone a pounds 400,000 makeover, and he has invited me along to find out first-hand about McJobs.

He said "We have such a wealth of diversity within the staff at our branches. We have everything from graduates to PhD students to people from the local area, straight from school.

"McDonald's is a universal employer and no matter what backgrounds or experience an employee has when they arrive, they all start at the same level, whether it be serving on the tills or working the grills."

Bill is unimpressed with the dictionary definition of a McJob.

"I find it very demeaning to all my hard-working staff, who are all highly skilled and provide a first-class service," he says.

If you thought working in McDonald's was just about dishing out fast-food, then think again. …

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