Newspaper article The Evening Standard (London, England)

Barbie Wins ?54M in Copyright Battle with Bratz

Newspaper article The Evening Standard (London, England)

Barbie Wins ?54M in Copyright Battle with Bratz

Article excerpt

Byline: JONATHAN PRYNN

TOY company Mattel has been awarded $100 million (?54.4 million) damages in the copyright infringement case it brought over the Bratz dolls franchise.

However, the award fell far short of the $2billion-plus that Mattel had requested from the jury.

The courts will now consider whether MGA Entertainment can continue to sell the brand that has steadily eroded the market share of Mattel's Barbie doll. The issue of whether MGA can continue to sell its flagship product will be decided later by US District Judge Stephen Larson, who presided over the three-month trial.

Mattel argued that it owned rights to the drawings and models upon which the big-headed, wide-eyed and poutylipped

Bratz dolls were based because former Barbie designer Carter Bryant made them while he was under contract to Mattel. Bryant settled claims against him on undisclosed terms before the trial began in May.

The jury awarded all but four of the dozens of drawings and models that Bryant made of the four Bratz prototypes to Mattel. …

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