Newspaper article The Journal (Newcastle, England)

Audi's S4 Bristles with New Technology and Innovations

Newspaper article The Journal (Newcastle, England)

Audi's S4 Bristles with New Technology and Innovations

Article excerpt

Byline: Steve Hughes

AUDI has unleashed the latest incarnation of its most iconic high-performance model. Ironically in a recession, this could turn out to be the right car at just the right time.

The new S4 traces its sporting lineage back to the rally-conquering Audi Quattro and in its latest guise is just as technologically ground-breaking today as the original was then.

Bristling with performance and handling innovations, it achieves significantly more for less in a number of important areas including performance, economy, greenness and price.

Although it raises the bar for lovers of cutting-edge sporting saloon and load-lugging estate models, it is in a prime position to cash-in on the relative hardships faced by top earners.

Audi believes that the car's unique skills-set will attract downsizers from the sporting classes above, in addition to similar rivals that are less economical or environmentally-friendly and have lower residual values.

As with any model that is designed primarily to thrill, there is a price to be paid and performance is certainly not achieved on the cheap. However, in the case of next spring's arrival of this most sporting of Audi A4 models, the engine and CO2 emissions have withered while economy and performance have blossomed.

The price has gone down, too, yet equipment levels have risen and the car scales new heights of technological and electronic sophistication. There is more computing power in the car key alone than there was in the space shuttle Columbia at the time of the original Audi Quattro. Add to that a host of other features such as the seven-speed S tronic transmission, selectable driving dynamics and the ability to vary power, not only between the front and rear wheels but even between both rear wheels, and you have what is known as an affordable supercar. …

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