Newspaper article The Evening Standard (London, England)

Christmas Tree Price Smashes [Pounds Sterling]50 Barrier; Festive Gift: The Trafalgar Square Tree

Newspaper article The Evening Standard (London, England)

Christmas Tree Price Smashes [Pounds Sterling]50 Barrier; Festive Gift: The Trafalgar Square Tree

Article excerpt

Byline: ROBERT MENDICK

THE price of a typical family Christmas tree in London is set to break the [pounds sterling]50 barrier for the first time.

The inflation-busting 10 to 20 per cent increase is due to the rise in the price of imports, caused by the fall in the value of the pound. London is being worst hit because retailers in the capital tend to obtain their trees from abroad.

Home-grown trees will also cost more because of an increased cost of fertiliser and fuel.

"A typical two-metre high fir will cost [pounds sterling]50 in London this year, up from [pounds sterling]40 to [pounds sterling]45 last year," said Roger Hay, spokesman for the [pounds sterling]250 million British Christmas tree industry. "It is a steep rise and it particularly hits London." He said people should drive outside the M25 to find better deals.

About 10 per cent of the eight million trees sold in Britain are imported almost entirely from Denmark. Mr Hay said: "It is difficult to know what effect the credit crunch will have on sales. …

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