Newspaper article Evening Chronicle (Newcastle, England)

Letter: YOUR SHOUT - Admit Your Mistakes Mike; Many of Our Headlines This Year Have Been Devoted to Mike Ashley, Pictured below, and Newcastle United. Our Last Letters Page of 2008 Begins with an Open Letter Sent to the NUFC Owner from a Club Supporter

Newspaper article Evening Chronicle (Newcastle, England)

Letter: YOUR SHOUT - Admit Your Mistakes Mike; Many of Our Headlines This Year Have Been Devoted to Mike Ashley, Pictured below, and Newcastle United. Our Last Letters Page of 2008 Begins with an Open Letter Sent to the NUFC Owner from a Club Supporter

Article excerpt

Byline: BI

MR ASHLEY, I understand you have recognised that to sell the club in its present mess and in the middle of a recession may not be the wisest thing to do and have taken the club off the mar ket.

A sensible decision, but it means little as offers will still come in and the first offer that exceeds your outlay and perhaps makes you a small profit might be accepted. Any wise businessman, recognising the pressures on his other interests, would do the same and get out.

Perhaps, as one of 52,000-plus people in the North East, all of us with our own perfect solution to your dilemma, I could add my views.

1. The first answer is easy. Admit that mistakes have been made, appoint a PR director who understands football, the fans and the media, get rid of Wise and Llambias, bring back Keegan and invest pounds 40m in the January transfer window to bring in new players. You will then have made a good start.

However, just in case all of this might not be possible, perhaps we could look at the subject in a little more detail and identify what might be practical.

2. Public Relations. PR is the lifeblood of a successful football club and has been ineffective at this club over many decades, not just in your time. Understanding the various aspects of football, the desires of the fans, the objectives of the media and the principles of a commercial world are difficult but not impossible. There are people out there who do and the appointment of a director of communications at the highest level should not be too difficult. 3. Mr Wise and Mr Llambias. Unfortunately, for a variety of reasons, both of these people, while having some special talents, have become discredited by the media and the supporters. Removal of both would be expensive and would lose any valuable contribution they might still be able to make. The impracticality of the operating structure has also been recognised by most of the Premiership clubs, including Spurs. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.