Newspaper article Evening Gazette (Middlesbrough, England)

Wish You Were Here? TV Ad Lets Rest of the Nation in on Our Best-Kept Secrets

Newspaper article Evening Gazette (Middlesbrough, England)

Wish You Were Here? TV Ad Lets Rest of the Nation in on Our Best-Kept Secrets

Article excerpt

Byline: By SARAH JUDD

BOULBY Cliffs lit up the small screen last night when an advert promoting the North-east was aired for the first time.

The beautiful East Cleveland view is among the attractions it is hoped will bring more visitors to the region in 2009.

Aerial shots of the North-east coastline and countryside, along with dining and shopping destinations have been included in the advert.

North-east tourism hotspots such as Bamburgh Castle, the Cheviot Hills, Durham City, Hadrian's Wall and The Angel of the North also make an appearance.

But Teesside landmarks like the Transporter Bridge and Middlesbrough's modern art gallery mima will not feature.

The commercial has been made by regional development agency One NorthEast to promote tourism.

The aim is to capitalise on research from VisitBritain, which suggests a growing trend for holidaymakers to stay at home.

Geoff Hodgson, chairman of the North East Tourism Advisory board said: "In recent years our growing reputation as a visitor destination has helped attract major players in the sector including Emirates Airlines, Radisson and Hilton, and we want to build on this even further. …

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