Newspaper article The Journal (Newcastle, England)

Weak Pound Boosts Business; Think First

Newspaper article The Journal (Newcastle, England)

Weak Pound Boosts Business; Think First

Article excerpt

A BOOM in North East tourism is riding the benefits of a weak pound.

That is the claim of a leading holiday specialist from the region, who has reported bookings so far this year already reaching the 80% mark of total bookings in 2008.

Last week The Journal reported an upsurge in demand for tourism services over the half-term week.

Today Gary Reed, managing director of Hadrian's Wall Ltd, says business is literally 'being driven to the wall' as holiday hunters from abroad realise how far they can make their money go in the North East.

The holiday entrepreneur has seen firm evidence of the Sterling's record low against the Dollar and Euro work in the favour of domestic tourism.

Mr Reed said: "It's definitely a combination of the low pound and an increasing awareness of Hadrian's Wall and its beautiful countryside and history.

"With surveys talking about the popularity of the region, Northumberland is the place to be. It works both ways. …

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