Newspaper article The Northern Star (Lismore, Australia)
Pounding Tourist Beat to Drum Up Business; Councils Taken on a Tourism Friendly Tour of Hot Spots So They Too Can Chip in Their Bit
Byline: HELEN JACK email@example.com
ASSOCIATE Professor Dianne Dredge, of Southern Cross University, was yesterday guiding representatives of Far North Coast councils to tourist hots spots in Woodburn, Ballina, Lismore, Eltham, Lennox Head and Ballina.
The tour was conducted in the hope the councils of Tweed, Ballina, Byron Bay, Lismore, Kyogle and Richmond Valley would unite to create an integrated tourism promotion plan.
"With a collaborative approach to tourism planning across councils, the tourism industry in this region can defy the economic downturn," Prof Dredge said.
"Research shows sustainable, competitive destinations generally have local governments that engage in tourism planning in innovative and strategic ways.
"Councils need to understand the nature of tourism and how their activities impact on and influence the tourism industry in that area.
"It could mean doing the things councils do a little better, like dealing more effectively with development applications or managing assets like signage, parks and gardens to make sure they are all tourism friendly."
The tour yesterday was part of a local government master class run by the university's School of Tourism and Hospitality Management. …