Newspaper article Sunshine Coast Daily (Maroochydore, Australia)

Customers Are No. 1; How Do You Make Your Purchasing Decisions? Do You Know Exactly What You Want or Do You Wait for the Right One to Pop out at You? Greg Manchester, Branch Manager of Pacific Ford Maroochydore, Has Spent Nearly 30 Years in the Industry and Is Still Perplexed by the Customers Who Leave with a Drastically Different Car to the One They Came For

Newspaper article Sunshine Coast Daily (Maroochydore, Australia)

Customers Are No. 1; How Do You Make Your Purchasing Decisions? Do You Know Exactly What You Want or Do You Wait for the Right One to Pop out at You? Greg Manchester, Branch Manager of Pacific Ford Maroochydore, Has Spent Nearly 30 Years in the Industry and Is Still Perplexed by the Customers Who Leave with a Drastically Different Car to the One They Came For

Article excerpt

A typical day at my job involves-anyone's guess. It's about maintaining a smooth business flow from new cars to used cars to service. There's never a dull moment, guaranteed. You can have the best laid plans and they go out the window in 15 minutes. Customers are our number one priority, so my day really revolves around them.

How I got into this industry-I started as a motor mechanic back in 1979 at a Toyota dealership in Brisbane. How I got to this job is a long story though. I went from mechanic to warranty clerk, to service manager, to service representative for Ford Australia to sales representative for Ford Australia, to dealer operations manager Ford Australia. But with that job there was a fair bit of travel involved and I had children so because of my family I moved to Gladstone to take up a position as a new car manager, and I've bounced around since. It's been nearly 30 years. I've been at Pacific now for almost eight years.

Favourite moment on the job -probably the excitement of new models. Just watching the upgrades and advancements over the years. We get cars now that exceed the safety results of imported cars which does get me excited.

A misconception people often have about my job is-people think that there's underhanded business that goes on in motor trading. But the professionalism now in the industry weeds out those people - they just don't survive. Buying a car's something we're happy to be here to assist you with. It's a major purchase decision second only to buying a house.

I'm currently driving-anything from a Ford Ranger through to a GT Falcon. I drive what's around, what's available at the dealership, it's one of the exciting bits of the job.

Best advice for someone buying a car-gather all the information, don't hold back, tell people what you want and are looking for so they can have the opportunity to respond to your requirements. …

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