Newspaper article The Daily Mercury (Mackay, Australia)

Into the Eye of a Sales Cyclone

Newspaper article The Daily Mercury (Mackay, Australia)

Into the Eye of a Sales Cyclone

Article excerpt

THE Christmas envelopes were a microgram heavier this year.

"You can thank Mr Rudd for that," my Nana said as two yellow notes instead of the usual one fell out of the Christmas card.

The envelope elf delivered a similar bounty from my grandmother who also decided to spend her Christmas pension bonus from the PM on her grandchildren.

There was only one thing to do with the extra paper presents that plumped up my wallet - Boxing Day sales.

I would valiantly attempt to prop up the Australian economy single-handedly, doing my part to spend our way out of the global economic slowdown.

But a solo mission to infiltrate the bargain bins and sales racks of a shopping mall in my home town of Sydney was madness.

Sydney-siders' insatiable appetite for sales is notorious and the Christmas season had spread the spending fever.

After a day of unwrapping piles of new stuff, Boxing Day was an opportunity for people to return presents and buy what they had really wanted for half the price. …

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