Newspaper article The Journal (Newcastle, England)

Quinn in Season Ticket Appeal

Newspaper article The Journal (Newcastle, England)

Quinn in Season Ticket Appeal

Article excerpt

Byline: Luke Edwards

NIALL Quinn has sent out one final plea to Sunderland fans to show their support for the club's ambition by backing its cut-price season ticket offer.

The Black Cats chairman revealed "several thousand" new fans have already signed up for season tickets, but the Irishman is determined to get even more supporters on board before Friday's deadline.

Quinn took the decision to cut the price of all season tickets in a bid to fill the Stadium of Light next season despite the crippling effect of the recession on household incomes.

"There has been a really positive response so far and we'd like to thank everyone who has given their commitment to the club for next season," said Quinn.

"We do appreciate that it isn't an easy decision for some supporters, but by cutting prices significantly we've tried to make buying a season ticket something that is affordable for as many people as possible.

"It is particularly pleasing to see the number of new fans who have chosen to come onboard with us - several thousand so far - which gives me great hope for the future."

The ambitious gesture from the boardroom has ensured Quinn has received plenty of admiration from across the sporting world.

However, it is the reaction the discount offer gets from Sunderland supporters which will ultimately matter most to him and the business plan he has presented to prospective new owner Ellis Short.

Although Short's continued backing does not rely on a packed stadium every week, Quinn believes it can only help convince the secretive American that Sunderland's potential far outstrips its present Premier League position.

The Black Cats have failed to win in their last five games and are just three points above the relegation zone, and Quinn knows he is testing the faith of fans to the limit.

If passed, though, it is a test which could have major implications for the club in the future as Short intends to transform the Black Cats into a force to be reckoned with in the Premier League. …

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