Newspaper article The Evening Standard (London, England)

Marc of Excellence; Cool Kids on the Street Inspire Jacobs' 'Kid Sister' Line and When the King of Wearability Opens His New Store on Saturday They'll Be First in the Queue

Newspaper article The Evening Standard (London, England)

Marc of Excellence; Cool Kids on the Street Inspire Jacobs' 'Kid Sister' Line and When the King of Wearability Opens His New Store on Saturday They'll Be First in the Queue

Article excerpt

Byline: KAREN DACRE

WHEN it comes to shopping in London, all roads lead to Mount Street. You could kit yourself out for a year simply by treading its length. The story so far: Balenciaga, Dunhill, Christian Louboutin and Lanvin, which opened last month.

These, though, all followed in the footsteps of Marc Jacobs, who was the first designer to colonise this formerly staid enclave of Mayfair, back in the mists of 2007. Now, two years later, his second store will open on the very same stretch.

In a nod to the current financial climate, though, it won't be Jacobs's mainline and uber-expensive collection that will be showcased but his "second" line (or "kid sister" as it is affectionately known State-side), Marc by Marc. Fans of the brand will no doubt wonder what took him so long: after all, Londoners have arguably been its number one fans since its launch back in 2001.

Jacobs often attributes the trends he spots on the street as his greatest inspiration for the Marc by Marc brand, and it is this dedication to street-style that has long captured our fashion-hungry hearts. The secret of Jacobs's success is both simple and complex; honing in on the coolest kids of New York and London, he picks up a particular look and then calls on his knowledge of print and fabric to give it fresh, new life. In more simple terms, he creates a deluxe version. It is an innate ability to create the clothes that people want to wear that has given Jacobs, now 45, such iconic status in the world of fashion. His clothes are much more than an exercise in creativity -- they are utterly wearable and work in everyday life. The fact that the past 10 years have seen the Marc by Marc collections become some of the most copied on the high street is surely down to this wearability factor and is affirmation of Jacobs's skill as a designer -- he can give the customer what she wants.

So what to look out for when the store opens on Saturday? Besides a plethora of pretty dresses and printed T-shirts -- essential to any Marc by Marc collection -- Jacobs has reworked the blazer for this summer's collection. Look out for soft and slouchy versions in blue jersey, which are perfect for teaming with shorts and denim. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.