Newspaper article The Journal (Newcastle, England)

Police Spread to Net Ads in Battle against Crime

Newspaper article The Journal (Newcastle, England)

Police Spread to Net Ads in Battle against Crime

Article excerpt

Byline: Karen Dent

ASMALL North East digital design and advertising agency has teamed up with police in the Home Counties to tackle travelling criminals.

MAAD, which is based in Newcastle' Pink Lane, was recruited by Surrey Police to spread its Operation Shield message to commuters and especially young people in the county.

The police force's long-running initiative targets people who travel from outside of the county to steal cars and burgle houses in Surrey.

MAAD produced a series of designs using different mediums to raise public awareness of the campaign.

They range from digital roadside billboards, bus shelter posters and adverts on the back of buses to a series of Flash banner adverts posted on social networking sites used by young people, such as Facebook and Bebo.

The adverts focus on the police's ability to pick out criminals from other people travelling in the county.

MAAD managing director Colin Kelly, who started the business with his father Kevin when he left university 11 years ago, said: "Surrey Police were great clients to work for. They were very open-minded and willing to explore different avenues of design to maximise their reach. …

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