Newspaper article The Morning Bulletin (Rockhampton, Australia)

Hard Yakka Puts Emily on Board with Aussie Game

Newspaper article The Morning Bulletin (Rockhampton, Australia)

Hard Yakka Puts Emily on Board with Aussie Game

Article excerpt

Emily McDonald is the creator of Oz Crawl - the hilarious new board game from Crawl Games that encapsulates the unique Aussie culture and humour in an interactive and strategic race around the country.

Having spent most of her working career in account management and sales roles, Emily always felt inspired to start her own business and when she couldn't find the perfect product - Emily created it.

"About seven years ago, I was sitting with a few mates discussing the latest board games when I realised that there really weren't any fun games out there that focussed on Australia. I became obsessed with packaging everything I love about this country into an enjoyable game that Aussies would be proud to play."

Over the next few years Emily spent all her spare time researching the industry - from board game manufacturing to distribution channels and intellectual property.

"I talked to anybody and everybody in the business who was willing to pass on their knowledge," she said. …

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