Newspaper article Sunshine Coast Daily (Maroochydore, Australia)

Research Target Market

Newspaper article Sunshine Coast Daily (Maroochydore, Australia)

Research Target Market

Article excerpt

AIM your business where the demand is.

The response Debra is receiving from the current target market group needs revising.

If the response is not good, then conduct research covering questionnaires and surveys to find where the demand lies.

Understand the client profile, their buying motives, demographic profile and their needs.

The over 50s group could be only one segment of the market where the demand lies.

It is important to understand your market, so feasibility studies can assist in determining this.

As the business is new to the Sunshine Coast, and entering a competitive market, then the first step is to develop and write a marketing plan.

What is the industry doing and where are the opportunities for the business to capitalise on?

Check out what the competitors are doing.

Identify your "points of difference" and it may be that the programs on offer are restricted to this group only.

There may be other market segments that haven't been targeted yet. …

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