Newspaper article Sunshine Coast Sunday (Maroochydore, Australia)

Pride in Profession despite Low Ratings

Newspaper article Sunshine Coast Sunday (Maroochydore, Australia)

Pride in Profession despite Low Ratings

Article excerpt

DID you see that latest ranking of professionals based on how trustworthy the public think they are?

The one that puts journalists and used car salesmen right down there with career criminals.

It happens every year.

Chemists and doctors near the top; journalists near the bottom.

It used to annoy me that we could work so hard to be professional but still score poorly in the poll because of the public's perception of our industry.

I've been in the game for 30 years and can honestly say I've never worked with anyone who was truly unethical.

There have been some who were lazy and others who were just simply useless but none, as far as I am aware, that were unethical.

But when I look at the wider media industry, it doesn't surprise me that we rate so poorly in the public's perception.

It was different back when I was a young buck.

Especially in TV and magazines.

Back then, current affairs shows - even on commercial networks - tackled the big issues.

Now there's a handful still doing the big stories while the rest aim their content at the lowest common denominator.

Look at A Current Affair.

Tracy Grimshaw has been in the news lately because of her spat with chef Gordon Ramsay.

Do I think it's news?

No.

Even vaguely interesting?

No.

Gordon Ramsay's views on Tracy Grimshaw and her sexuality don't even rate in my mind, yet their "feud" received untold amounts of air time.

But if Tracy is happy to lie down with dogs, she should be prepared to get fleas.

I say that because a few weeks ago I stumbled across A Current Affair by accident and would you believe this hard-hitting, news-breaking show was busy "exposing" the bad behaviour of stars on rival network Channel 7.

It was tit-for-tat, of course.

Channel 7 would do exactly the same thing (and probably already has) if given half the chance.

Which is a pity, because occasionally - very occasionally - they will use the huge resources at their disposal to do some good work for someone less fortunate. …

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