Newspaper article The Journal (Newcastle, England)

Pound Drives Ford to Raise Prices

Newspaper article The Journal (Newcastle, England)

Pound Drives Ford to Raise Prices

Article excerpt

FORD is to raise the price of its cars by an average of 4% in the UK, blaming the weakness of the pound against the euro.

The US group has now increased prices three times this year, with a 4.7% rise last February and another 3.75% in April.

The list price of Ka, Fiesta, Focus and Mondeo models will rise by pounds 600 to pounds 650 while an S-Max will cost pounds 700 more and the price of a Galaxy will go up by pounds 800.

The company said that with the motor industry badly hit by the recession the move "may seem counter-intuitive", but Ford UK managing director Nigel Sharp said: "With so many of our costs priced in euros, there is no choice if we are to maintain a viable business." Many of the Ford cars sold in the UK are assembled in Germany and Spain and Mr Sharp said while the pound had been around EUR1. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.