Newspaper article The Daily Mercury (Mackay, Australia)

Customers Given Personal Touch

Newspaper article The Daily Mercury (Mackay, Australia)

Customers Given Personal Touch

Article excerpt

Byline: Louise Sammut

JAMES, Paul, Mark and Suzanne Heel like to keep everything "personal" with their customers.

All the staff of A1 Batterypro like to build a good working relationship with their customers by recording on their computer system each name, address, phone number and what they purchase. This eliminates the need for receipts and helps customers with popular queries such as how long they have had their battery.

Celebrating its 10 year anniversary, the big blue building on Cemetery Road has been known by this slogan for batteries for 30 years in this location.

"We're a local operated family business," managing director James Heel said.

James himself has been in the battery industry for 20 years and combined with his brothers and sister have more than 50 combined years worth of experience between them. Out of the 17 staff members, six are family and since many other staff have been there for lots of years, they are like family too. "Even mum and dad come in to help from time to time," James said.

"The people of Mackay and areas want friendly service, the knowledge to go with it and a variety of products so they can make the best choice with value for money," James said.

A1 Batterypro has three sections of the business:

* Batteries:

A1 Batterypro have batteries for everything including car, truck and earthmoving batteries, motorcycle and marine batteries to mobile phone, cordless phone, laptop, digital camera, laptop batteries to even AA batteries in bulk. They even have a wholesale side for batteries with a 8.5 tonne truck on the road to supply and service battery requirements for other resellers in the Mackay and districts. Gavin Bozier has been the sales representative for A1 Batterypro since day one (10 years ago) and has been there like clockwork to service existing and new battery stockists during these 10 years.

A1 Batterypro also have AGM and gel batteries (no gassing or maintenance) for deep cycle use for safe independent power for applications such as caravans, motorhomes and camping. These AGM and gel batteries can cycle for many more hundreds of times use than conventional wet flooded cell batteries. …

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