Newspaper article The Queensland Times (Ipswich, Australia)

If the Shoe Fits, Thank Technology

Newspaper article The Queensland Times (Ipswich, Australia)

If the Shoe Fits, Thank Technology

Article excerpt

IN AN attempt to ensure you have the best possible fitting shoe, Sportsco Ipswich has introduced the latest technology.

The Dynamic Shoe Fitting System uses the Siliconcoach Video Analysis software that ensures greater accuracy in providing the right shoe for you.

The humble foot needs to get the right attention as it can cause a range of other issues such as back pain, sore feet, even headaches. Sportsco Ipswich owner manager Troy Simpson is proud of the focus he has on providing quality footwear. The Ipswich store, formerly at Ipswich City Square since 2000, now operates out of Riverlink West, opposite Best and Less.

"I have had 12 years in the company and I focus on the podiatry side of footwear. I started out managing the Runaway Bay store and then moved to take over the Ipswich store," Mr Simpson said.

He deals with most podiatrists in the Ipswich area and has established a good relationship, with referrals to and from the local podiatrists now part of his business operation.

Mr Simpson understands the importance of correct footwear following a colourful career competing in triathlons and even the Australian Ironman triathlon.

"When I was at school I did every sport under the sun but after all of the work for the triathlons I have problems myself, which I thinks helps me understand my customers' needs," he said.

"Shoes are not all about the look and we give the best advice on what shoe will suit the individual." Mr Simpson stated that manufacturers are responding to consumers' market shift by seeking better quality footwear with the range of performance shoes. These shoes provide better support to the foot, according to Mr Simpson. While some manufacturers continue to appeal to the fashion driven product, Mr Simpson is seeing them lose their market share. …

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