Newspaper article The Journal (Newcastle, England)

Gold Rush for the Fifty-Niners

Newspaper article The Journal (Newcastle, England)

Gold Rush for the Fifty-Niners

Article excerpt

Byline: Steve Hughes

THIS is the biggest time of year for buying new cars and competition has never been so fierce, with dealers desperate to shift stocks.

It is an open secret that unsold cars are stockpiled throughout the UK, as a result of which many are now being offered at cost just to keep cash flowing.

The downturn follows a period of intensive investment, with more new models having arrived in recent months than ever before.

It is the biggest buyers' market in history, with the best-ever cars loaded with the most equipment at the lowest prices.

The latest cars have the sort of safety, security and luxury features as standard that were once expensive extras, including air conditioning, remote central locking, electric windows and masses of air bags.

Despite this huge investment there are remarkable deals to be done on even avishly-equipped models.

Gas guzzlers may be more expensive to run but you can buy an awful lot of fuel with the thousands of pounds being knocked off them.

Even mainstream and economical models are offered with generous discounts.

In some cases cars are being offered at less than cost just to shift unsold stocks and to keep production lines moving.

In other cases prices are not only reduced but models leaving the assembly lines are crammed with masses of equipment at no extra cost.

Most manufacturers are introducing new cheaper entry-level models and in the case of the most expensive cars the reductions are thousands of pounds. Another new trend is models with low emissions and impressive economy.

Among the first to introduce such models were Ford and Volkswagen with their ECOnetic and BlueMotion models, others such as Volvo DRIVe and BMW EfficientDynamics following.

These will be among the most sought-after of the September registrations and they will prove good investments because they will retain value. They will do more miles to the gallon and be cheaper to run as a result of lower taxes because of their green credentials.

Stop& start technology where cars automatically switch off their engines in standstill traffic, regenerative energy braking, low rolling resistance tyres and hybrid petrol or diesel/electric models will be among the favourites next month. …

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