Newspaper article The Journal (Newcastle, England)

Five-a-Day Campaign to Recruit More Apprentices

Newspaper article The Journal (Newcastle, England)

Five-a-Day Campaign to Recruit More Apprentices

Article excerpt

Byline: Iain Laing

ACAMPAIGN aimed at helping 400 young people secure apprenticeships with businesses across the North East has been launched by the North East Chamber of Commerce.

The organisation said it is working with businesses to get five apprenticeships up and running every day between now and Christmas.

The campaign aims to help businesses find a way of recruiting fresh talent as well as fostering a loyal workforce.

At the same time, hundreds of young people will benefit from gaining fulfilling careers and industryrecognised qualifications while being paid.

Patricia Wilkinson, director of training and skills development at NECC, said: "Now, more than ever, employers need to be thinking about the skills they have in their workplace. Apprentices offer a fantastic way to bring new skills to a business.

"With links with more than 4,000 employers in the North East and as the leading vocational training provider in the region, NECC is in a unique position to be able to deliver on our 5-a-day promise."

Backed by Sir Alan Sugar, star of television's The Apprentice, the Government wants to see the number of young apprentices training in the North East doubled to 10,000 by 2013.

NECC currently has 1,500 apprentices on its books and is looking to recruit 400 more via the 5-a-day campaign and its new learner website at With its specialist training recruitment service, the chamber oversees every part of the apprenticeship journey for both employer and apprentice, including selecting and interviewing candidates.

Apprentice Laura Kisby, 21, is a trainee finance officer at the Pennywell Youth Development Project in Sunderland and has successfully completed an NVQ Level 2 in Business Administration and Level 3 in customer service and is about to start a Level 4 in accountancy. …

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