Newspaper article The Florida Times Union

$23.5 MILLION! Up to 6 Years; How Jacksonville's St. John & Partners Landed a Multimillion Dollar Contract with the Florida Lottery Hitting the Jackpot!

Newspaper article The Florida Times Union

$23.5 MILLION! Up to 6 Years; How Jacksonville's St. John & Partners Landed a Multimillion Dollar Contract with the Florida Lottery Hitting the Jackpot!

Article excerpt

Byline: KEVIN TURNER

Jacksonville-based advertising and marketing agency St. John & Partners landed a multimillion-dollar, three-year Florida Lottery account last week, but the road to that success wasn't without its bumps.

The contract is to manage an advertising budget of $23.5 million this fiscal year, and the state will pay the firm 9.8 percent of its expenditures for its work. That means the contract could net the firm $2.3 million a year alone. Additionally, Florida Lottery Public Relations Director Jackie Barreiros said the lottery can renew three times after the contract expires - meaning the contact could last as long as six years before going back out to bid.

St. John & Partners, which marked its 25th anniversary in June, has 93 employees - most of whom are in Jacksonville - with other offices in Atlanta, Detroit and Pittsburgh.

Jeff McCurry, president and chief operating officer of St. John & Partners, said the Florida Lottery now stands among the firm's largest accounts, which have included Ford Motor Co., Zaxby's Franchising Inc., Vistakon and Winn-Dixie Stores Inc.

"While we have worked with clients larger than the Lottery for many years, those clients grew to their current size after coming here," McCurry said. "The Lottery is certainly one of the two or three largest accounts we've won in terms of its size at the time of the award."

About 14 Florida agencies responded to the Florida Lottery's invitation to negotiate with a detailed summary of their credentials. Barreiros said Lottery officials then chose three finalists, which made written and in-person presentations to a panel of judges.

"That's when they got to pitch us and pizzazz us," she said.

The three finalists were St. John & Partners, Pyper Paul + Kenney Inc. of Tampa, and Fort Lauderdale-based Zimmerman Advertising. Pyper Paul dropped out of contention, leaving St. John & Partner the winner over Zimmerman.

But Zimmerman protested. The Lottery turned to Miami-based MGS Communications, which handles the Lottery's Spanish-speaking advertising, to manage its English-speaking campaigns until it was sorted out, Barreiros said. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.