Newspaper article The Journal (Newcastle, England)

Benefiting from the Green Way

Newspaper article The Journal (Newcastle, England)

Benefiting from the Green Way

Article excerpt

Byline: Iain Laing

Phow to make your company more environmentally friendly and at the same time saving money will be on hand next month's Green Leaders conference.

A packed programme of workshops will give delegates the tools strategies they need to implement greener methods and processes within their own businesses.

The event, being held at the Hilton Hotel, Newcastle, on October 14, also include an inspiring panel speakers.

The Green Leaders workshops programme will feature: Carbon Management and Energy Efficiency - Astley Fenwick of Energy Academy, based at Heriot-Watt University in Edinburgh.

This half hour workshop will explore the drivers for essential processes management in an organisation. covered will include reasons importance of measuring energy how to approach energy reduction terms of investment and savings the current and potential new technologies available.

Corporate Social Responsibility Stuart Smith of Newcastle-based strategy consultancy Wood Holmes.

This session will focus on the of climate change and legislation for businesses and explore necessary adaptation climate change and resource depletion, alongside compliance with emerging regulation signalled by the Climate Change Act and the UN Change Conference in Copenhagen in December.

A key issue will be an examination the threats and opportunities of carbon market with a discussion the nature and potential impacts the incoming UK carbon-trading scheme - the Carbon Reduction Commitment.

Mills, GPM Marketing Find out how businesses can translate their environmental improvements into important marketing messages.

The workshop will explore consumer trends and the rise of the "green consumer". It will also show how avoid your environmental message dismissed as "green wash" how you can use communication techniques to motivate staff to continue support environmental improvements.

Leadership and Management - Tony Wilson of Lifestyle Architecture, which has an office in Hartlepool. …

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