Newspaper article The Evening Standard (London, England)

Rupert's Boxing Cleverly with London Pubs That People Find to Their Taste

Newspaper article The Evening Standard (London, England)

Rupert's Boxing Cleverly with London Pubs That People Find to Their Taste

Article excerpt

Email: simon.english@standard.co.uk "WE don't do recession. It's a banned word around here."

That refreshing approach comes from rupert Clevely of Geronimo Inns (other pub bosses take note).

Geronimo runs 27 pubs, all within London, which are building a reputation as thoroughly decent places to get an interesting pint of beer, a proper glass of wine or classy fish and chips.

Clevely insists he isn't in the gastro-pub business, mindful that the term is a cause of abuse from those who think pubs should sell one type of bitter, smell of wet dogs and refuse entry to women.

But he's not far off and needn't feel defensive.

reclining at The Prince albert in Battersea, which he recently bought from Punch Taverns, Clevely is far removed from the stereotypical publican (The Pub Landlord he is not). If he does sweat, you suspect it smells of Veuve Clicquot, where he worked for 20 years.

His concept is to run London "village" pubs which appeal to locals in, among other places, Islington, Chelsea, Clapham, Wandsworth and Primrose Hill. …

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