Newspaper article The Evening Standard (London, England)

A Bright Future for Your Evening Standard

Newspaper article The Evening Standard (London, England)

A Bright Future for Your Evening Standard

Article excerpt

IN LAST Friday's London Evening Standard, we announced that from Monday 12 October we will become the first quality newspaper in the world to go free.

The response to the bold decision to increase circulation to 600,000 copies, making the quality paper accessible to more Londoners than ever before, has been welcomed by commentators and, most important of all, by readers.

The Guardian this morning quotes Alan Brydon, the head of press at media planners and buyers MGP, as saying that the move is "fantastic from a reader's point of view".

Media commentator Stephen Glover writes in The Independent today that it is a pioneering move by Alexander Lebedev, Chairman of Evening Standard Ltd: "It's a bit like trying to forecast whether a modestly provisioned schooner will ever touch land in the New World. I hope it will."

Boris Johnson, Mayor of London, enthuses that the decision is a great gift to this city. Like the museums and the royal parks, the Evening Standard will be a daily free pleasure for Londoners. …

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