Newspaper article The Evening Standard (London, England)

ALL CHANGE AT KING'S CROSS; King's Cross Central Is Open for Business, with World-Class Architecture, the Best Transport Hub in Europe and 67 Acres of New Homes -- 834 of Them Affordably Priced. What's Not to Love about That, Asks David Spittles

Newspaper article The Evening Standard (London, England)

ALL CHANGE AT KING'S CROSS; King's Cross Central Is Open for Business, with World-Class Architecture, the Best Transport Hub in Europe and 67 Acres of New Homes -- 834 of Them Affordably Priced. What's Not to Love about That, Asks David Spittles

Article excerpt

Byline: David Spittles

THE door is open. From this week, Londoners will be able to buy into the best transport links in London at King's Cross Central. The first residential buildings at the 67-acre site have been unveiled -- 284 homes for shared ownership and rent in a [pounds sterling]42 million deal backed by Mayor Boris Johnson.

The new homes will overlook Regent's Canal and be next to parks and public spaces that collectively form a series of "home zones". One Housing Group, which is allocating the homes, says Camden borough residents and key workers will have priority, though more homes, open to a wider pool of people, will follow.

Affordable homes account for 834 of the total 1,946 properties to be built at King's Cross Central, where a new district is taking shape around Europe's largest transport hub: 20 new streets, 10 landscaped squares, 25 office buildings, 500,000sq ft of retail premises plus a school, community and leisure facilities.

Spectacular private homes will be created within the framework of listed gasholders, while historic railway sheds are being converted to form part of a new 6,500-student campus for University of Arts, which includes Central St Martins College of Art and Design.

"It's going to be a fantastic place to live and work," insists Roger Madelin of developer Argent Group, which is trumpeting the project as a model new-era neighbourhood, genuinely mixed-use and "green" (it will have its own power generation plant plus rooftop allotments) with world-class architecture. One Housing Group, Argent's affordable housing partner, will market the King's Cross homes ahead of completion in 2012 and promises that prices will be "competitive". To register, visit www.onehousinggroup.co.uk.

Meanwhile, the association is marketing "move-in now" homes at a number of swish developments in London (see below).

For such a huge site, the number of homes at King's Cross Central is relatively small, which may give extra cachet to the address. Already, the large-scale regeneration is boosting values in up-and-coming areas on the fringe of King's Cross, especially towards Camden and Highbury.

Origin Group, which includes former St Pancras housing association, has a presence in this area, notably a scheme at Regent's Place, a new office and residential complex on Euston Road designed by architect Terry Farrell. …

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