Newspaper article Evening Chronicle (Newcastle, England)


Newspaper article Evening Chronicle (Newcastle, England)


Article excerpt

P3 Top Toys P5 Gifts for Kids P6 Local Food P7 Unusual Gifts P8 Christmas CDs P10-11 Gifts for Women P13 Theatre P14-15 Pantomimes P17 Decorations P18-19 Gifts for Men WELCOME to the Evening Chronicle Gift guide, which will give you lots of present ideas for the whole family, as well as ideas for nights out, pantos, festive food and decorations. Cash-strapped parents can take some early festive cheer from the news that it's back to basics for this year's Christmas toys.

With more games, and old favourites like Lego and Monopoly set to take a place under the Christmas tree, the toy industry's annual prediction of the festive season's best-selling toys suggests that extravagant children's gifts are off this year's Christmas menu.

In fact, Dream Toys - the Toy Retail Association's (TRA) list of the must-have toys for Christmas - features no toys over pounds 50 in this year's Top 12.

And in the entire list of 72 toys, there are just three toys, all construction sets, over pounds 50 (pounds 59.99).

As last year's list included one toy for pounds 299.99 and another for pounds 249.99, and was dotted with items well over pounds 50, this year's list is definitely a bonus for penny-pinching mums and dads who still want to buy their kids top toys.

There are two games in the Top 12 Dream Dozen this year - Lego Games Minotaurus (pounds 17.99), and Monopoly City (pounds 24.99) - whereas last year there were none in the Top 12.

Parents will be pleased to see old names like Lego and Monopoly on the list.

TRA chairman Gary Grant said: "What we've experienced this year has been a resurgence in people going back to traditional, trusted brands.

"So we're seeing brands coming through like Lego, Sylvanian Families and Playmobil, and well-known names like Monopoly, Rubiks Cube and Jenga - things that people feel comfortable with."

Grant believes parents aren't necessarily looking for cheaper toys, but want good-quality items that have lasting play value.

"If you were to evaluate the worth of a toy from the point of view of pound per play hour, even though these toys might not be the cheapest on the market, when you think about their longevity and the children's interest, they probably work out as one of the cheapest toys ever purchase. …

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