Newspaper article The Evening Standard (London, England)

More Shoppers Log on for Replica Designer Outfits

Newspaper article The Evening Standard (London, England)

More Shoppers Log on for Replica Designer Outfits

Article excerpt

Byline: Simon English City Correspondent

BRITAIN'S obsession with red carpet outfits has not wavered in the recession with soaring sales at online fashion house Asos, best known for cut-price replicas of stars' outfits.

Asos said turnover leaped by almost half to [pounds sterling]96.5 million in the six months to the end of September.

The company, which also offers cutprice versions of designer goods, has fared far better in the recession than most of its high-street rivals.

First half profits rose nine per cent to [pounds sterling]4.4 million, better than most analysts were expecting, and at the start of the second half of the year UK sales were up by 23 per cent.

Chief executive Nick Robertson, who founded the business in 2000, is now planning to expand abroad.

Originally called As Seen On Screen, Asos has tapped into a growing trend in internet shopping as people search for bargains during the downturn.

Rival retailers often cite Asos as the company they admire most. …

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