Newspaper article The Journal (Newcastle, England)

Dotcom Post Firm Says No Address Is No Problem

Newspaper article The Journal (Newcastle, England)

Dotcom Post Firm Says No Address Is No Problem

Article excerpt

Byline: Andrew Mernin

AN American millionaire has assembled an elite team of young entrepreneurs as he plots to transform the postal system forever.

Losing an address will no longer be an excuse for not sending a Christmas card, and you may finally be able to return your ex's CDs without having the awkwardness of contacting them.

Among the team behind SendSocial.

com is successful teenage entrepreneur Jonathan Grubin, from Newcastle, whose involvement in the project started with a tweet.

Ben Way, a 29-year-old American dotcom millionaire who was reportedly worth pounds 18.3m by the age of 21, posted the idea of address-less delivery on his blog. Mr Grubin and six other likeminded people engaged with Way through social networking tool Twitter and, within hours, a management team was born.

This week, just eight months after Way's blog posting, a business has been launched - complete with a commercial partnership with a major courier firm.

SendSocial.com allows you to send parcels to your friends on Twitter or anyone else whose email address you have - without knowing their postal address.

Users can send a Twitter ID or email address to the website, which will automatically send a request to the recipient. Once they accept, the user will receive an address-less, barcode label to stick on the parcel, which is then collected and delivered by national courier firm myHermes. The system means the sender does not find out the recipient's address and also cuts out the time taken by asking individuals directly for their address and waiting for a response.

It is aimed at people who are constantly on the move and are heavily reliant on the internet to keep in touch with friends and loved ones. The company is hoping it proves popular with people who rarely send letters because of the convenience of emails, and so have lost track of addresses Grubin said: "We want to make the concept of sending things to friends a lot easier. With Pay Pal you can send money through an email address - we are trying to do that with parcels.

"We are looking at people who use social networks a lot and how they can interact with people they are friends with. …

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