Newspaper article The Evening Standard (London, England)

The Hands-off-He'smine Ring of Truth

Newspaper article The Evening Standard (London, England)

The Hands-off-He'smine Ring of Truth

Article excerpt

Byline: Ravneet Ahluwalia

SPORTING a beautiful sparkler to show you're off the market is no longer the preserve of the ladies. Over the past year the demand for men's engagement rings, or "mengagement" rings, has soared. Jennifer Hudson is the latest celebrity to buy a ring for her beloved, dropping $15,000 on a diamond-studded gift from Neil Lane for fiance David Otunga, and jewellers from high street to high-end are getting in on the act.

But why now? Many say it's merely a reflection of modern times. Women also want to buy a gift for their fiance as a romantic gesture. But more cynical types think it may be a way for them to "brand their man".

Earlier this year, H Samuel started stocking men's engagement rings. Buying controller Natasha Gregory says: "The rings aim to redress the balance of one side of the couple giving and the other simply receiving. Both can now wear a symbol to celebrate."

At the other end of the spectrum, business is also booming. …

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