Newspaper article The Evening Standard (London, England)

BUSHCRAFT YOUR WAY INTO BUSINESS; Being Broke Needn't Stop You Launching a Successful Enterprise. Jonathan Prynn Looks at How You Can Get Started for Free

Newspaper article The Evening Standard (London, England)

BUSHCRAFT YOUR WAY INTO BUSINESS; Being Broke Needn't Stop You Launching a Successful Enterprise. Jonathan Prynn Looks at How You Can Get Started for Free

Article excerpt

Byline: Jonathan Prynn

YOU must have seen those absurd "bushcraft" programmes in which the likes of Ray Mears or Bear Grylls are dropped -- armed only with a camera crew -- into the deepest wilderness to survive on berries, a whittled stick and their own urine. The point being made is that you can live off the land without the 21st-century crutches of mobile phone, iPod, and, of course, money.

It does not seem immediately obvious that the same rugged principles of living for free can be applied to the world of business. After all, business is about money.

Borrowing it, investing it, making it.

But according to successful entrepreneur Jonathan Yates, it is possible to bushcraft your way through the enterprise jungle with almost no money if you know where to look -- and you don't even have to drink your own wee.

In fact the only upfront investment needed is buying his [pounds sterling]9.99 book, called Freesourcing: How to Start a Business with No Money.

With many of the banks showing as much willingness to lend as Ebenezer Scrooge, the seed capital needed to get a business off the ground is harder than ever to come by.

According to Yates, who founded his own vitamin and minerals supplements business, Santeau, in his back bedroom, all the resources you need to convert your brilliant Eureka moment into a global business empire rivalling Microsoft are out there and available for free.

As Yates points out, there are actually more people willing to help you for nothing than you might imagine. "There's an entire industry dedicated to helping you take your idea and do something with it. The Government pulls out all the stops to help people with ideas translate them into start-ups and then into profitable businesses."

His philosophy is beautifully summed up by the mantra: "Freesourcers not only think outside the box, they wonder where they can get the box for free."

The book serves as a road-map to all the free, or almost free, resources out there. …

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