Newspaper article Daily News (Warwick, Australia)

Organic Beef Sales Climb; {ldquo}This Is How Meat Used to Taste,{rdquo} Customers Report to Chemical-Free Cattle Growers

Newspaper article Daily News (Warwick, Australia)

Organic Beef Sales Climb; {ldquo}This Is How Meat Used to Taste,{rdquo} Customers Report to Chemical-Free Cattle Growers

Article excerpt

Byline: MARY ROFE

LISTON district organic beef growers Ian Perkins and Sue Propsting are confident local and regional markets for their product will continue to grow.

The producers, who have spent 20 years on Sweetwater, have been certified growers of organic beef for 10 years.

They began selling organic beef five years ago and have enjoyed a steady increase in sales at local markets and by direct delivery to customers.

Their Angus and Angus-cross grass-fed beef triggers a frequent reaction from customers along the lines of "this is how meat used to taste".

They maintain a high level of biodiversity on the property with 40 per cent bush and 60 per cent improved pasture.

"We try to integrate pasture with conservation practices; that is important for the future," Mr Perkins said.

The cattle are bred and raised on the property and the production systems stress quiet handling of the animals throughout.

This ensures good quality beef is presented for slaughter and provides improved eating. …

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