Newspaper article Evening Chronicle (Newcastle, England)

Tapping into Our Start-Up Potential

Newspaper article Evening Chronicle (Newcastle, England)

Tapping into Our Start-Up Potential

Article excerpt


RESULTS of a national enterprise research study could dramatically increase the number of people in the North East who are prepared to go it alone and set up their own business.

The Untapped Potential research, unveiled at an event hosted by Enterprise UK and One North East, highlighted the range of different entrepreneurial personalities of people in the North East and their motivations to become entrepreneurs.

The aim of the research, which is the first of its kind, was to identify more potential entrepreneurs in the region. The research challenges the stereotype that all entrepreneurs are self-starters - in fact, they represent only a minority of those with business potential.

It also demonstrates the opportunity of tapping into the talents of a range of enterprising people more effectively.

Seven groups of individuals or personality types who displayed similar attitudes to enterprise were identified - from selfstarters, who just get on with it, to independence seekers, creative team players and structured planners.

The results show that 21% - the largest percentage of people in the North East - fit into the structured planners category. They are confident in their own abilities, driven, ambitious and like a challenge. They also have a strong desire for structure and discipline, prefer to plan for the future, but still like to act on opportunities.

Self-starters make up only 4% of the North East's population. They are confident in their abilities, decisive and regard themselves as natural leaders. They are quick to spot opportunities, and do not hesitate to turn business ideas into reality.

Independence seekers make up 10% - they display strong entrepreneurial characteristics and are confident, creative, and believe that they possess the skills and have the right contacts to set up a business.

Meanwhile, 18% are creative team players who are confident in their own ability, driven and like a challenge. …

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