Newspaper article The Journal (Newcastle, England)

Spring into Action around Your Home; ADVERTISEMENT FEATURE

Newspaper article The Journal (Newcastle, England)

Spring into Action around Your Home; ADVERTISEMENT FEATURE

Article excerpt

SPRING is here and that means it's time to brush away those cobwebs, polish grubby windows and clear out cupboards.

But this year, the combination of a long winter keeping us indoors and the start of a new decade has inspired many of us to make an early and energetic start on that annual ritual, the spring clean.

Around two-thirds of us have already carried out this time-consuming domestic blitz and the number of those frenziedly wielding the dusters is up 24%, according to research.

"It's natural to want to start a new decade positively, especially at home," says TV presenter and interior designer Anna Ryder Richardson.

"Undoubtedly, this year more people will have that urge to improve their homes by having a major clean up and clear out."

But if you're struggling to complete an interior 'wash and brush up' or can't cope with the weekly mountain of cleaning tasks, don't despair - you're not alone, as 40% of us feel that way. A further 52% feel embarrassed if guests see their home before it's cleaned up and fear clutter and mess is a sign of laziness.

"In general, people view their homes as an extension of themselves and their self-image," says psychologist Dr Glenn Wilson, who points out that people's approach to cleaning can often reflect traits in their personality.

Check out our spring cleaning guide to identify your cleaning 'personality' and find out how clean your home really is!

What's your cleaning personality? New research into the nation's cleaning habits, commissioned by household disinfectant Zoflora and analysed by psychologist Dr Glenn Wilson, identifies four key types: STRIVERS: The largest category (39%) do their best to keep on top of the cleaning and aim for a tidy house, but despite every good intention, they often fail due to lack of time. A further one in three feel overwhelmed by chores. …

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