Newspaper article The Chronicle (Toowoomba, Australia)

Take Mum's Hair to New Heights

Newspaper article The Chronicle (Toowoomba, Australia)

Take Mum's Hair to New Heights

Article excerpt

GIVE your mum the best tools for the job in achieving beautiful hair this Mother's Day - the new VS Sassoon Academy Tools Straightener and dryer.

The straightener is a professional model loaded with features including the new hair-stylist "must-have" soltec[R] ceramic coating.

This coating contains a high content of nano ceramic particles and is up to 50% smoother and 20% harder than regular ceramic - and its results are breathtaking.

"Straighter hair now has its place again and you will indulge in pin straight hair this season for a sharper, more sophisticated look," multi-award winning creative director of e SALON, Emiliano Vitale, said.

"We saw straight tresses throughout the awards season, which is not to say curls and the romance of past seasons are dead; they're just neater and more defined with a glossy finish."

The new VS Sassoon Academy Tools straightener is just the tool to recreate some of the key looks for 2010 from straight up to neat curls.

It is also literally unrivalled.

"The Academy Tools Straightener is truly amazing.

"It leaves the hair feeling super smooth, and you can actually see the benefits of the ceramic technology with the incredible shine it gives the hair.

"The longer plates allow you to work with wider sections of hair - unlike other straighteners on the market - which is a definite time saver.

"You can also work effectively with short hair because the plates are still narrow enough to perfect a shorter style."

At only $249.95, there is no other straightener with as many features that can produce the same super-smooth salon results.

Its features include a variable temperature of up to 230[degrees] Celsius, CeramicTEC[R] advanced heating technology with a professional ceramic heater for ultra fast heat-up and heat recovery and ionic conditioning technology[R], which conditions hair to reduce static, leaving hair silky and shiny. …

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