Newspaper article The Journal (Newcastle, England)

See-Fish on the Verge of Breaking into Market

Newspaper article The Journal (Newcastle, England)

See-Fish on the Verge of Breaking into Market

Article excerpt

Byline: John Hill

NEWCASTLE firm See-Fish Technology is moving closer to turning its 3D image-searching program into a commercial product.

The High Bridge-based business says it is on the verge of striking its first deal for its creation, which allows users to search for images of items by exploring boxes in a 3D environment. Co-founders Richard Perdik, Jon Riley and Jonathan Edwards set up the company in 2006, when they received pounds 60,000 from the North Star Equity Investors' proof of concept fund.

Mr Perdik said: "It's been a long process. Looking back now, it's been three-and-a-half years and we're just on the verge of getting our first commercial licence."

The company feels that its product has hit the market at just the right time, with users looking for a more intuitive way to browse images than the standard process of searching for keywords.

He said: "There are lots of images stored on people's computers, on phones and on sites such as Flickr. The sorting of these images is currently done by tagging, which is very subjective as it relies on the system of the person doing it.

"What this software does is look at a big unindexed photo collection as well as those already tagged. It returns all the results, maps the images into cubes and gives you the option of looking at them in a 3D space. Rather than around 20 thumbnails on a page, you can fit a greater number of images in this space, and because it's in 3D you can zoom in and pan around to see more results.

"The web is moving more into 3D now. The software was almost two years too early for people when we first started, but now the market is here."

While the product was being developed and refined, the company was careful to make the original grant last until it was able to secure a further pounds 630,000 in October 2008. The company also received pounds 25,000 from North East Finance's design and creative fund to adapt the programme for use on the iPhone, an application which was released in February. …

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